Writer, editor, and creative strategist living in Los Angeles.
I was hired to conceptualize and launch a NYC-focused architecture, design, and real estate website for CityRealty. As Editorial Director, I led a team that turned a niche blog into a respected, go-to NYC resource.
On top of building a brand voice and strategizing an editorial calendar, I developed several popular, community- and traffic-building series including: "My Sqft" (private house tours with exclusive photos and video); "The Urban Lens" (highlighting a New York photographer or NY-themed body of work); "Where I Work" (office and studio visits of creatives); "New Yorker Spotlight" (interviews with celebrated or quirky residents); and "Apartment Living 101" (SEO-driven guides). By combining quality, original content with a clear SEO and social media strategy, 6sqft quickly built a solid reader base with healthy month-to-month traffic growth. The site, in fact, delivers first-page rankings on a number of competitive search terms related to design, home, NYC, and local travel.
In June 2017, 6sqft was selected for inclusion in Columbia University's Avery Library Historic Preservation and Urban Planning web archive to ensure its continuing availability to researchers.
6sqft's media partners include Business Insider, Time Out New York, Metro New York, Untapped Cities, Arch Daily, and The New York Times Cities for Tomorrow conference.
Role: Founder, Editorial Director
6sqft provides an up-close look at the people and ideas shaping NYC through exclusive interviews, home tours, in-depth features, trend stories, and breaking news coverage.
6sqft is driven by highly-curated and compelling original content...